About Victory Dust

Driven by a lifelong passion for racing, Shannon Daugherty founded Victory Dust with a vision of building a company where the possibilities are limitless. The idea for Victory Dust was inspired by time spent at the dirt track—where dust fills the air and every lap tells a story of effort, determination, and triumph. The name reflects both the dust and dirt that define dirt-track racing and the victories they help create.

Victory Dust represents every win at the track, whether it’s turning your first laps or standing in victory lane. Big or small, each achievement matters, and the company exists to celebrate the shared passion that racers and fans alike bring to the sport.

Shannon’s dedication to racing extends beyond the business. He built his son Cole Daugherty’s race cars from the ground up, personally constructing the chassis and bringing the car to life on the track. Building the motor and with assistance on the body, the project stands as a testament to Shannon’s skill, creativity, and commitment.

A highly driven and capable individual, Shannon approaches every opportunity with focus and pride, always putting his best work forward. Victory Dust continues to grow, with exciting developments on the horizon as the company evolves and expands its vision.